There is a quiet, exhausting reality running the supply chains of the physical world. While consumer commerce has become perfectly frictionless, the massive world of B2B wholesale and industrial distribution still runs on unstructured chaos. Orders don’t come through clean digital carts; they arrive as messy email threads, handwritten notes, scanned PDFs, and sprawling spreadsheets, with every buyer using their own internal part numbers. We force sales reps and back-office teams to act as human data-entry bots, spending hours manually cross-referencing catalogs and retyping orders into legacy ERP systems. When a massive supply chain runs on sheer manual effort, the result is inevitable: costly data entry errors, agonizingly slow order fulfillment, and reps bogged down in administrative busywork instead of actually selling.
It takes builders with a profound grasp of enterprise operations and the technical rigor to untangle B2B complexity at scale to look at this bottleneck and solve it at the root. That is exactly what Divyaanshu Makkar and Vikas Garg are doing with WizCommerce.
Founded in 2020, Divyaanshu and Vikas are building a deeply intelligent, AI-native operating system purpose-built for the massive scale and complexity of B2B wholesale.
WizCommerce provides a unified AI platform that completely digitizes the end-to-end B2B sales cycle. Their AI Order Entry Assistant autonomously ingests incoming purchase orders — whether they arrive via PDF, spreadsheet, or email — resolves mismatched customer SKUs against the master catalog in real-time, and converts them into structured, system-ready orders that sync directly to the ERP. Beyond back-office automation, they deploy WizShop, a smart B2B storefront that gives buyers a personalized, self-serve portal with customer-specific pricing, live inventory, and one-click reordering.
The true moat here is uncompromising workflow accuracy paired with zero-friction integration. WizCommerce doesn’t force traditional distributors to rip and replace their entire tech stack. By directly bridging the gap between messy buyer behavior and rigid ERP systems, it completely abstracts away the soul-crushing data entry that drains wholesale teams. It replaces the chaos of manual order processing with deterministic, scalable automation.
The market? Industrial distributors, B2B manufacturers, and large-scale wholesalers who desperately need to modernize their sales operations and scale revenue without linearly scaling their back-office headcount.
Seeing homegrown founders head-down, quietly architecting the heavy-duty infrastructure that brings B2B commerce into the agentic era, is profoundly inspiring. They are giving wholesale teams their time and their margins back.
Let’s celebrate the builders.
w/ Jay Ingle
#B2BCommerce #EnterpriseAI #ProductNation